What is a Mystery Shopper?
A mystery shopper is an “undercover customer” who anonymously and discreetly visits a company, business, or store, pretending to be an ordinary customer. The mystery shopper acts naturally to avoid detection and maintain anonymity. This is a genuine investigative technique requiring real detective skills.
Who Can Hire a Mystery Shopper?
Franchised brands and business managers can hire a detective to act as a mystery shopper within their company or a competitor’s company.
How Can a Mystery Shopper Intervene?
A mystery shopper can intervene in various ways. Typically, they visit the investigation site with a pre-prepared scenario. A mystery shopper must be discreet and imaginative, capable of playing different roles such as a retiree, a demanding and complaining customer, a student, or a job seeker. They must adapt to avoid raising suspicions and being uncovered.
A private detective can also act as a mystery shopper remotely. They can conduct investigations via phone calls, emails, or interactions on social media.
Regardless of the chosen method, the findings are recorded in a detailed report, providing an unfiltered and objective assessment.
Why Hire a Private Detective as a Mystery Shopper?
Although it may seem simple and fun, being a mystery shopper is not improvised. It requires a professional who can implement genuine investigative techniques.
A company or business that hires a mystery shopper will benefit in numerous ways. For example, an unannounced visit can evaluate the quality of the commercial service offered or assess the results of training conducted. Highlighting the strengths and weaknesses of the business allows for internal adjustments to increase customer satisfaction and future profits.
A franchise can also employ a mystery shopper to ensure that its guidelines are being followed. The mystery shopper can verify compliance with the terms of a commercial partnership and check that competitors are adhering to regulations.
It is important to note that a private detective is accredited by the state. They operate legally “without disclosing their status or the purpose of their mission.” After the investigation, they write a report that can be used in criminal courts.
How Much Does It Cost to Hire a Private Detective as a Mystery Shopper?
The cost varies depending on the mission and the scenarios planned. The intervention can be occasional or regular, based on the identified needs. Therefore, it is advisable to contact our agency for a precise quote tailored to your situation. We generally offer packages (see “Rates“).
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